What is the role of a business broker in a business sale?

Business brokers are essentially matchmakers, bringing together the buyer and seller, streamlining the sales process, reducing risks, and acting as an intermediary to get the deal done. Their responsibilities include determining valuation and pricing, confidential marketing, screening potential buyers, facilitating the negotiation process, assisting with due diligence, coordinating the deal closing, maintaining confidentiality throughout the entire process, and through it all protecting the seller’s time so they can focus on keeping the business strong.