Deal Story: The Power of a Good Network

When Greg, the long-time owner of Richfield Flowers & Events, first contacted Calhoun Companies for a valuation, he wasn’t ready to go to market quite yet. Like many small business owners, he wanted to understand his options, but wasn’t ready to let go of what he built. A year later, everything had changed.

Greg called again. Due to personal reasons he needed to sell quickly. “Do you have a buyer?” he asked.

The Calhoun Companies agent he contacted, Manoj Moorjani, promised to make a call. 

The call was to Jennifer Braun, a successful business owner that purchased a small event planning and party rental company from Calhoun Companies in 2009. At that time, they had five employees, including the owners. Jennifer grew the company to more than 100 employees in multiple states and was looking to continue her growth trajectory. Four years ago, she had called Manoj and told him, “If you ever get a flower shop listing, call me.”

This was the moment.

“Business brokerage is all about connections,” explains Moorjani. “The best business brokers are constantly connecting with new people, noting their interests, and finding ways to build win-win situations.”

Within seven weeks, the deal was done. Greg achieved his goal, in selling Richfield Flowers & Events And Jennifer? She gained a strategic gem.

At closing, Jennifer shared that even if every Richfield Flowers & Events customer walked away, her event business had so much demand that she could keep all 15 of their employees busy and employed year-round. As is, the acquisition unlocked new capacity she had previously turned down—an immediate, synergistic fit for her growing enterprise.

“I really enjoy helping both buyers and sellers,” says Moorjani. “With a strong enough network, it’s possible to turn even a crisis into a win-win scenario.”