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Selling a Business
Why you should use a business
broker!
Any business owner who has
sold a business on his or her own will tell you it's along, tedious and
stressful process. It consumes time and distracts you from the day to
day operation of the business. When your focus should be on maintaining
or increasing the value of your business, all of your time and energy
is directed to the sales process.
That's where an experienced business broker can pay huge dividends. There
are many areas where the business broker expertise pays off:
- Confidentiality. If you as an owner attempt to sell your own business,
that process alone reveals that the business is up for sale. Employees,
customers, suppliers and bankers all get nervous and competitors look
to make a kill. A business broker will protect the identity of the company
and contact only owner approved buyers through a blind profile - a document
describing the company without revealing its identity.
- Business Continuity. Selling a business is time-consuming for an owner
who already is probably wearing many hats for the company. By taking
on the additional load of selling the business, essential functions
will get less attention and possibly damage the business. The owner
can maintain a focus on running the business when a broker is working
on the sale.
- Reaching potential buyers. Business brokers have the tools and resources
to reach the largest possible base of buyers, then screen for those
that have revenues that would support the potential acquisition.
- Marketing. A business broker can help present your company in the
best light to maximize the sale price. He or she has an understanding
of the key values that buyers are looking for and can assist in identifying
changes that can lead to a better selling price.
- Valuing your Business. Putting a value on a business is far more difficult
and complex than valuing a house. Every business is different, with
hundreds of variables that have an impact on the value. Business brokers
have access to business transaction databases that can be used as guidelines
or reference points. But the best way for a business owner to truly
feel comfortable that he got the best deal is to have several financially
viable parties bidding for his business, which is much more likely using
the resources of a professional business broker.
- Balance of Experience. Most corporate buyers have acquired multiple
businesses while sellers usually have only one sale. An experienced
business broker can level the playing field for a business owner making
his one and only business sale.
- Closing a Deal. Since the business broker's sole function is to sell
the business, there's a much better chance that the deal will be closed
in less time. The faster the sale, the lower the risk of employee problems,
customer defection and predatory competition.
Utilizing the services of an
experienced, professional business broker allows the owner to focus on
running the business reducing the risk of business erosion during the
sale process. A sale facilitated by a business broker helps maximize sales
proceeds by involving a large universe of buyers in a confidential, competitive
bidding process.
The 4 Steps of Managing
the Selling Process
Step 1
Planning |
Step 2
Search |
Step 3
Deal Making |
Step 4
Closing |
| Desire for information
on Selling Process |
Activate Buyer
Search Plan |
Buyer Visit-First
Meeting |
Coordinate Due Diligence |
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| Data Gathering/Complete
Business Data Form |
Present One-Page Business
Summary |
Probe Buyer
Interest |
Lender Introductions |
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| Recast Financial Statements |
Qualify Buyers |
Facilitate Negotiations |
Assist in Resolving
All Issues |
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| Prepare Market Valuation |
Obtain Confidentiality/
Nondisclosure Agreement |
Agreement in
Principle (LOI) |
Definitive Purchase
Agreement |
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| A Listing Agreement |
Determine Buyer
Interest & Capability |
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Review Final
Documents
CLOSE |

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